Build Your Marketing Function
For founders hiring their first marketing leader — I help you set the strategy, hire the team, and stand up the systems, so marketing becomes a real growth engine instead of a scramble.
Building Marketing Functions That Scale.
I help companies build the marketing function they need next. From GTM strategy and positioning to product launches, customer stories, thought leadership, and partner marketing, I work alongside founders and leadership teams to turn ambitious ideas into measurable growth.
Recent Results
Strategy that shows up in the numbers.
+172%
LinkedIn Engagement Growth
+255%
LinkedIn Audience Growth
+87%
Website Users YoY
Ways We Can Work Together
Whether you need a first marketing leader, a fractional partner, or senior support on a specific initiative — the work is built around your business, not a template.
GTM, Positioning & Messaging
Sharpen who you're for, what you sell, and why it matters. I work alongside founders to clarify positioning, shape narrative, and lead the go-to-market for new products and categories.
Content, Thought Leadership & Partner Marketing
Founder thought leadership, customer stories, and partner marketing that build credibility with the buyers you actually want. Strategy, editorial, and execution in one place.
Explore My Work
Explore examples of my work across strategic marketing, GTM, customer storytelling, thought leadership, product launches, and partner marketing.
About Erin
I'm a marketing leader and operator with 15+ years building brands, products, partnerships, and teams — most of it side-by-side with founders. I've led marketing in-house, run agency teams, and launched products from 0→1 for founder-led startups, AI companies, ecommerce and consumer brands, and B2B SaaS.
My work sits at the intersection of strategy and execution. I can build the plan, and I can also build the function that runs it — hiring, systems, positioning, content, and the cross- functional habits that turn marketing into a real growth lever.
Today I partner with founder-led startups, AI companies, B2B SaaS, and consumer brands — either as their first marketing leader or as a long-term fractional partner to the founder and leadership team.
Latest Insight
The BFCM Revenue Leak Most Shopify Brands Don't Plan For
Why January returns quietly erase Black Friday gains — and how brands can protect margin with smarter returns, store credit, and post-purchase strategy.
Read Article →Looking for a marketing leader who can build and execute?
Whether you're hiring your first marketing leader or looking for a long-term fractional partner, I'd love to hear what you're building.
Get In Touch