Partner Marketing.
Partner-led storytelling, co-marketing, and ecosystem content that turns partnership work into something customers and prospects can understand and share.
Bear × Visually.io × Clearly Filtered
Created partner marketing content that connected customer research, partner expertise, and measurable business impact into a shared story used across social, event, and partner marketing channels.
- Partner Marketing
- Co-Marketing
- Customer Storytelling
- Ecosystem Content
LinkedIn Caption
Big ideas happen in small places.
At Bear, we recently partnered with Visually and Clearly Filtered to run a series of A/B tests on checkout content—driven by insights from our user research.
UXR revealed 3 key friction points:
🔍 Price sensitivity – Concerns about value compared to alternatives
🤔 Skepticism about product claims – Users weren't convinced it was truly better
🛒 Cart and checkout abandonment – Many dropped off right before purchase
So, we got to work.
By introducing:
✔️ Social proof from real customers
✔️ Clear, compelling value props
✔️ A no-risk, money-back guarantee
We addressed trust head-on—and the results speak for themselves:
🔹 36% increase in checkout completion
🔹 35% more revenue captured
Small changes, big impact. That's the power of thoughtful UXR and smart experimentation with the right partners.
Catch the full story live onstage at ChargeX! Bear's CEO, Thomas McCutchen, and Ryan Fair, VP of Marketing & eCommerce at Clearly Filtered, will be diving into this case study on stage next week in Los Angeles.
1r × WS Development × Klaviyo
Developed partner-led customer storytelling that translated complex customer intelligence and engagement tracking work into content that partners, customers, and prospects could easily understand and share.
- Partner Marketing
- Customer Intelligence
- Technology Partnerships
- Content Strategy
- Ecosystem Marketing
LinkedIn Caption
Standard app engagement tracking has a blind spot: it treats every open as meaningful, whether the user stayed for 30 seconds or closed it immediately.
WS Development needed accurate engagement data to power lifecycle segmentation and CRM attribution across their loyalty apps. Without it, they were making decisions based on noise. So we built a custom engagement metric inside Klaviyo that only fired after users took meaningful in-app action: scrolling, interacting, engaging with real intent.
The result: 53,000+ genuine engagement actions tracked across 5 loyalty apps, with active engagement rates exceeding 50% across multiple apps. Lifecycle segmentation and CRM attribution finally tied to behavior that actually means something — giving the team the foundation to build smarter re-engagement flows, identify high-value users earlier, and make every Klaviyo communication more precise.
Most brands use Klaviyo for email and SMS. We use it to power entire customer intelligence systems. If you're curious what that looks like, reach out at hello@1r.agency.